Through continued expansion and development, the South African wine tourism industry encourages responsible tourism, economic empowerment and reinvestment in the community, ensuring a stable and viable economic future for all role-players.
Tourism is a crucial driver of economic growth, especially in under-developed rural areas, and contributes to local upliftment and job creation. Wine tourism also stimulates community development, attracts consumers to rural areas, generates sales of local products and attracts corporate investment in the long term.
We know that tourism is our fastest-growing sector, employing over 200 000 people and generating R17-billion for our economy each year. Through our Project Khulisa growth strategy, we are seeking to add up to a further 100 000 jobs in this sector.
BEE (black economic empowerment) initiatives within a number of wine estates across South Africa contribute to the empowerment and upliftment of local communities and allow visitors an authentic experience. Broader transformation within the industry has also seen a growth in the percentage of black-owned wine brands making inroads in the industry.
The South African wine industry leads the way in terms of sustainable farming, with 90% of the industry certified under the Intergrated Production of Wine scheme (IPW), 70 of them members of Fairtrade, 36 farms are conservation leaders participating in the WWF Conservation Champion programme, 30 with organic certification for their wines and three farming biodynamically.
The various South African wine routes have a responsibility to use the land sustainably, thereby preserving it for future generations, empowering and uplifting its inhabitants, while continuing to promote the wine tourism industry nationally and internationally.
In a country known for the beauty of its landscape and the diversity of its peoples, the winelands of South Africa continue to play their part in the future of the country.
1. DELAIRE GRAFF ESTATE- STELLENBOSCH
FACET FOUNDATION EXPANDS THE FLEET OF MOBILE GRAFF LEARNING CENTRES
Graff Diamonds’ charitable initiative, For Africa’s Children Every Time (FACET), is delighted to announce the expansion of the Graff Mobile Learning Centre fleet in the heart of South Africa’s Cape winelands. In partnership with the Pebbles Project, three additional mobile units will be joining the mobile library and computer lab which have been in operation since September 2014. Founder and director of the Pebbles Project, Sophia Warner, explains, “The three new Mobile Learning Centres are literally ‘opportunities on wheels’. They’ve taken our after-school programme to a whole new level and will have an even greater impact within the community.” The centres provide much needed after-school support for scholars between the ages of 6 to 18 years whom attend local public schools throughout the Cape Winelands region from Stellenbosch Valley, home to Delaire Graff Estate, to Citrusdal in the Cederberg Mountains.
The FACET Mobile Learning Centres have grown to include 2 computer labs, 2 travelling libraries and a multi-purpose vehicle for more remote areas. Being able to travel directly to these communities has resulted in the inspiring effects being felt from within the communities themselves. Currently, the units assist 522 students ensuring they attain the best quality educational care and mentorship. In their partnership thus far, the Pebbles Project has received financial support from the FACET Foundation to the amount of R20 million.
2. NEDERBURG- PAARL
Nederburg, the exclusive premium wine partner of Team Dimension Data for Qhubeka, is working closely together with the non-profit organisation Qhubeka to establish their first bicycle assembly facility in the Western Cape, endorsed by the Western Cape Government.
The facility was launched at a recent event held at Nederburg in Paarl, during the Team Dimension Data for Qhubeka’s training camp in Cape Town. Mr Alan Winde, Western Cape Minister of Economic Opportunities, addressed the audience at the event, and highlighted the province’s commitment to cycling as a sport to stimulate economic growth in the region.
The Team Dimension Data for Qhubeka pro-cycling team, affectionately known as “Africa’s Team”, peddle for a cause. They raise funds and awareness for Qhubeka (which means “to progress”), the organisation that mobilises for socio-economic progress by distributing bicycles to needy South Africans in exchange for work done to improve the environment, community or academic results. Bikes let riders carry more books, more goods for sale, and more medicines and other supplies they can distribute amongst communities. Since its inception in 2005, Qhubeka has distributed bicycles to over 70 000 deserving South Africans.
Qhubeka has an existing bicycle assembly facility located in the North-West province of South Africa. The facility at the Nederburg winery in Paarl is the first in the Western Cape, and is expected to be in full operation by early February 2017.
Eight women from the Paarl East community, which surrounds Nederburg, will be selected to work in and manage the facility. They will receive full training in assembling the bicycles. The majority of the bicycle parts, complying with Qhubeka’s specifications, are all of the highest quality and imported from the United States (US) and Asia, with some components made by manufacturers in South Africa.
“The facility at Nederburg will have the capacity to assemble a minimum of 5 000 robust, purpose-built bicycles, as per prescribed quality levels, per year. The women employed at the facility will each not only receive a bicycle to give them the freedom to move around, but will also be financially remunerated.”
“As a socially responsible entity, Nederburg is very focused on creating programmes where the whole is greater than the sum of its parts,” says Dè-Mari Shaw, Nederburg’s global general manager. “The aim is to give back to communities as an investment in the future; in much the same way as Nederburg, in its own capacity, is upskilling talented South African wine-growers and winemakers.
3. ALLUVIA BOUTIQUE WINERY-STELLENBOSCH
Alluvia Boutique Winery & Guesthouse’s trust supports promising students from nearby Kylemore http://www.givemeachance.co.za
4. GRAHAM AND RHONA BECK SKILLS CENTRE- ROBERTSON
Ground-breaking skills development centre in the Robertson valley. Skills development is a key area for economic growth and poverty alleviation in South Africa.
The Graham and Rhona Beck Skills Centre's primary focus is to address the training needs of people in rural communities and acts mainly as a facilitating body, matching training supply with demand, and by providing a world-class training venue and facilities.
5. MARANATHA TRUST- SWARTLAND
A public benefit organisation that facilitates community projects focused on education in the Swartland. The Maranatha Trust is a public benefit organisation that facilitates community projects focused on education in the Swartland, especially in rural areas where there are fewer or no facilities available. We do this by assisting community members to work together to address their challenges rather than to wait for help from outside. The people who benefit from a specific project are therefore empowered and encouraged to accept the responsibility of running and maintaining the project and to do so in a sustainable way. http://www.maranatha-trust.co.za
6. BOSMAN FAMILY VINEYARDS- WELLINGTON
A crèche, a day care centre that’s been built for the children of parents who work on the farm. Social responsibility and sustainability are the cornerstones of the Bosman ethos. http://12234455.co.za/bosman-family-vineyards/
“We’re working hard on positioning ourselves on a global level as the premium ethical wine producer from South Africa,” he explains, walking toward the children’s school. “We truly believe that if you care for the people that do the work, the people care for the work they do for you.”
Not a bad proverb, and as it turns out, the mantra has laid the groundwork for a thriving partnership model. Bosman Family Vineyards employs over 260 people, most of whom live on the farm, and collectively the workers own 30% of the business. “Helen Zille (the Western Cape premier) actually uses this farm as an example of land reform that works,” adds Neil. But back to the crèche; here, the employees’ children spend their days finger-painting and learning liedjies (songs). We’re treated to the latter just before we leave. The singing is melodic and in unison. My only complaint? They keep calling me tannie (auntie).
Far from the only example of the Bosmans’ commitment to growing an enterprise in ways that respect the land and all the people who have tended it, the kids’ care centre is accompanied by an on-site karate club, music school, youth group, neighbourhood watch, women’s club, home for retired staff, library and sports club.
Not to mention, as the recipient of the esteemed 2012 International Wine Challenge (IWC) Fair Trade award, an accolade given to the fair-trade certified winery with the best fair-trade wine in the world, Bosman’s reds and whites are a shining illustration of the belief that if you invest in sustainability, you get an increase in quality.
“Since the first Bosman came to South Africa, there’s always been this common thread that’s run through and connected the family,” Neil tells us, “their community development.”
7. DU TOITSKLOOF WINERY: BREEDE VALLEY REGION
· Provides 5000 children’s books and computers.
· Funded also by DGB Wine Company
· 1200 children benefit from 9 schools in the Breede Valley region
· Takes education to the children
8. DELHEIM: STELLENBOSCH
A holistic approach to the community and land, to winemaking and to enduring good business practices is what sustains life at Delheim. The aim has always been to nurture a strong culture of sustainable development on the farm and within the community.
The Sperlings believe that everyone’s lives on the farm are entwined in the same way that the land and the vines are integrated. The community that grows up and works together on the Delheim estate is, in turn, supported by a mini infrastructure:
- The crèche is attended by numerous children and babies of parents who work on the farm. It has a fully qualified teacher whose recent training courses (including one on how to work with special needs children in support of the Pebbles Project) were sponsored by Delheim.
- The Pebbles Project has helped establish a library for the community and the children on the farm as well as an aftercare club for the school children. They also take the children on monthly outings and support the families with educational lectures.
- A vegetable garden has been established to supply vegetables for the communities and also to the Delheim Garden Restaurant.
- Employee training is given on everything from Aids awareness and heavy vehicle driving to restaurant management, cellar stock control and nursery and seed propagation.
- Giving to the wider community, Delheim also donates food weekly from the restaurant to the Stellenbosch Night Shelter, helps to raise funds for Child Welfare, contributes to Life Line and collects the money that tourists throw into the Delheim pond for the local hospice.
Delheim strictly adheres to the South African labour law, and takes care of its farm community to a degree that is above and beyond the norm, as is evident from the following examples:
- Free housing
- No charges for water
- Subsidizing electricity
- The payment of all medical expenses of pensioners
- The payment of 50% of all medical expenses of other employees and their dependants
- The availability of a crèche and after school care under professional guidance from accredited organizations
- The availability of a recreational room for adults and children
- Continued adult education in line with the concept of Life Long Learning
- The monthly outings on which the children and senior citizens are taken
- Free transport is given on request Each house is allocated a piece of land which is used for home growing vegetables
9. VILLIERA WINES- STELLENBOSCH
- Daycare Centre: Two trained pre-primary teachers are in charge of an early childhood development program on the farm taking care of +30 children of Villiera farm workers (expert supervision and training is provided by the Pebbles Project).
- After-school club: A fully equipped after-school club provides a safe environment where children can complete their homework assignments under supervision while their parents are still at work (again supervision and training is provided by the Pebbles Project).
- The Pebbles Project spends a lot of time teaching the kids environmental awareness and taking them on day trips.
- Many skills development projects with staff.
- Parent training workshops.
- Support vegetable growing projects of our farm staff.
- Have an indigenous tree growing project amongst our staff. All trees are purchased from them by Villiera for planting on our properties.
- There is an Environmental Centre on the Wildlife Sanctuary for training children and adults on environmental awareness.
- In 2013 the OWETHU clinic (an initiative of the CIPLA foundation) was launched at Villiera Wines by David Grier. OWETHU means “Ours” and the aim is to provide easy to access primary healthcare for the families of those employed by Villiera and all the surrounding farms where crèches and after-schools are run by The Pebbles Project (who will also be responsible for running the Clinic).
10. GRANDE PROVENCE: FRANSCHHOEK
- All Grande Provence farm workers are housed in cottages on the Estate.
- All employees and their children are included in community events held on the Estate:
- Ongoing skills development and training is given to semi-skilled staff members.
- Ongoing training schedule for all staff members, thereby investing in our community:
- Contributing to the university fees of a member of the Khayelitsha Choir.
- Supporting the work of the Out of Africa Children's Foundation.
11. BOUCHARD FINLAYSON: HEMEL-EN-AARDE HERMANUS
Bouchard Finlayson is a member of the Hemel-en-Aarde Winegrowers’ Association, upholding the ethical code of Labour Practices in the area. The estate strives to provide a contented and healthy working environment for all staff. Continuous training opportunities are provided and staff attend courses to further develop skills that will accelerate their career paths and enhance personal growth of individuals.
In addition to contributing to the staff retirement fund, Bouchard Finlayson provides staff support by means of housing, water and electricity, children’s school tuition, healthcare and transportation to work. Recent additions to staff facilities on the farm include the construction of a new Recreation Room for our farm workers, which offers cloak rooms and a self-catering style cafeteria to use during breaks and lunch times.
Within the community at large, Bouchard Finlayson contributes on an ongoing basis every month to the Hemel-en-Aarde Valley Pre-school, as well as to Hermanus Rainbow Trust, which provides essential health, social and education services in response to the dire needs of poor and marginalised communities within the region.